to spend a little less. still to come, search engine optim optimazation. and today's elevator pictures hope that they have a product that will give them a slice of the market. ♪ when the moon hits your eye seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food. in a business like ours, personal connections are so important. we use our american express open gold card to further those connections. last year we took dozens of trips using membership rewards points to meet with the farmers that grow our sweet potatoes and merchants that sell our product. we've gone from being in 5 stores to 7,500. booming is using points to make connections that grow your business. >>> you want to be positive and engaged in that. you have to be a part of the conversation. it's a two-way vehicle. >> so the more that is being talked about, the more stuff generated on social media about you will help in your search? >> yeah. you'll actually start seeing depending on the news, you see tweets show up in the google search results, for example. it'